Undergraduate Catalog 2022-2023

Mass Communication B.A.

Information about the Department of Communication can be found on the department page.

Degree Requirements

Core Areas A-E

Satisfactorily complete core Areas A-E, as listed in the Core Curriculum section of this catalog. 

Mass Communication majors may take MATH 1401 in Area D and complete the remaining hours required in Area F with a 1000-4000 level elective.

Total Credit Hours:42

 

Core Area F

Required Area F Courses

Satisfactorily complete each of the following courses:

MATH 1401Elementary Statistics

3

MSCM 2201Media Literacy

3

MSCM 2205Professional Media Writing

3

Total Credit Hours:9

Foreign Language

Demonstrate competence in one foreign language at the level of the fourth university course (2002).

Two courses used to complete this requirement may be used in Area F. Other courses required to satisfy this requirement will count toward elective courses.

FREN 1001Intro French Lang & Culture I

3

FREN 1002Intro French Lang & Culture II

3

FREN 2001Interm Fren Lang & Culture I

3

FREN 2002Interm Fren Lang & Culture II

3

ITAL 1001Intro Ital Lang & Culture I

3

ITAL 1002Intro Ital Lang & Culture II

3

ITAL 2001Interm Ital Lang & Culture I

3

ITAL 2002Interm Ital Lang & Culture II

3

GRMN 1001Intro German Lang & Culture I

3

GRMN 1002Intro German Lang & Culture II

3

GRMN 2001Inter German Lang & Culture I

3

GRMN 2002Inter German Lang & Culture II

3

SPAN 1001Intro Span Lang & Culture I

3

SPAN 1002Intro Span Lang & Culture II

3

SPAN 2001Interm Span Lang & Culture I

3

SPAN 2002Interm Span Lang & Culture II

3

Total Credit Hours:6

Liberal Arts Electives

Satisfactorily complete 3-9 hours from the following courses, as needed, to total 18 hours in Area F.

Any 1000-2000 level ARTS, ECON, ENGL, GEOG, HIST, IDST, MUSC, POLS, PSYC, RHET, SOCI, or THEA course

3-9

Total Credit Hours:3-9

 

Major Requirements

Required Courses

Satisfactorily complete the following courses.
Two hours of MSCM 2930 and three hours of MSCM 4960 are required.

MSCM 3306MSCM Theory & Research

3

MSCM 3300Mass Media Law and Ethics

3

MSCM 2930Practicum

1

MSCM 2930Practicum

1

MSCM 4960Internship

3

MSCM 4402Senior Career Development

1

Total Credit Hours:12

Cognate

Satisfactorily complete 6 hours from the following courses:

CBIS 3217Business Publishing

3

CBIS 3218Web Design Tools

3

3000-4999Any Upper Level ARTS ENGL RHET MGMT or MKTG course

3

Total Credit Hours:6

 

Concentrations

Choose one of the following three concentrations:

  • Strategic Communication Concentration (Advertising or Public Relations)
  • Film, Television, and Audio Production 
  • Multimedia Journalism 

Satisfactorily complete 12 hours from the skills courses in the chosen concentration. The first writing course must be completed with a C or better to move forward through the concentration and may be taken with MSCM 3306 Theory and Research. Students may take only two skills courses per semester.

Strategic Communication Concentration

NOTE: Within this concentration, students must select either the Advertising or Public Relations track.

Satisfactorily complete the following courses:

MSCM 3352Writing for Advertising & PR

3

MSCM 3351Principles of PR & Advertising

3

or

MSCM 3343Media Design

3

Advertising required courses:

MSCM 3363Current Issues in Advertising

3

MSCM 3364Advertising Planning & Buying

3

Public Relations required courses:

MSCM 3353Public Relations Planning

3

MSCM 3361Campaign Principles

3

Choose two of the following courses:

MSCM 3323Publication Editing

3

MSCM 3326Feature Writing

3

MSCM 3345Film & Television Production

3

MSCM 3357Preproduction

3

MSCM 3360Branding in Digital Media

3

MSCM 3361Campaign Principles

3

MSCM 3362Crisis Communication

3

MSCM 3372Critical Analysis of the Media

3

MSCM 3373Propaganda

3

MSCM 3379Media Around the World

3

MSCM 4410Newscast Production

3

Total Credit Hours:18
 

Film, Television, and Audio Production Concentration

Satisfactorily complete the following courses:

MSCM 3318Writing for Film & Television

3

MSCM 3345Film & Television Production

3

MSCM 3346Advanced Film & TV Production

3

Choose one of the following courses:

MSCM 3311Audio Production

3

MSCM 3313Introduction to Podcasting

3

MSCM 3347Multi-Camera Studio Production

3

Choose two of the following courses:

MSCM 3335History of Documentary

3

MSCM 3343Media Design

3

MSCM 3350Radio Operations

3

MSCM 3356University Media Service MSCM

3

MSCM 3357Preproduction

3

MSCM 3360Branding in Digital Media

3

MSCM 3371History Broadcasting/Dig Media

3

MSCM 3373Propaganda

3

MSCM 3372Critical Analysis of the Media

3

MSCM 3374FCC/Broadcast & Dig Media Reg

3

MSCM 3375Documentary Filmmaking

3

MSCM 3378Pitching for Multiple Screens

3

MSCM 3379Media Around the World

3

MSCM 4410Newscast Production

3

Total Credit Hours:18
 

Multimedia Journalism Concentration

Satisfactorily complete the following courses:

MSCM 3365Journalistic Writing/Reporting

3

MSCM 3323Publication Editing

3

MSCM 3366Advanced Writing & Reporting

3

MSCM 3368Multimedia Broadcast Jrnl

3

or

MSCM 3343Media Design

3

Choose two of the following courses:

MSCM 3301History of American Journalism

3

MSCM 3320Media Management

3

MSCM 3326Feature Writing

3

MSCM 3341Media Interviewing & Listening

3

MSCM 3343Media Design

3

MSCM 3360Branding in Digital Media

3

MSCM 3367Non-fiction Storytelling

3

MSCM 3371History Broadcasting/Dig Media

3

MSCM 3372Critical Analysis of the Media

3

MSCM 3374FCC/Broadcast & Dig Media Reg

3

MSCM 3376Advocacy Journalism

3

MSCM 3379Media Around the World

3

MSCM 4410Newscast Production

3

Total Credit Hours:18

 

Foreign Language Requirement

Demonstrate competence in one foreign language at the level of the fourth university course (2002).

Total Credit Hours:0-6

 

Electives

Total Credit Hours:12-18

 

Senior Capstone

Satisfactorily complete the capstone course relevant to the chosen concentration:

MSCM 4501Strategic Campaigns Capstone

3

MSCM 4502Film TV Audio Prod Capstone

3

MSCM 4503Enterprise Journalism Capstone

3

Total Credit Hours:3

 

Additional Degree Requirements

Satisfactorily complete all graduation requirements listed in the academic policies section of this catalog.

Mass Communication majors are required to complete off-campus internships in the communications field. At minimum, students must have completed all four of their MSCM skills courses and two practicums before completing an internship. Departmental preference is that students complete all mass communication courses before completing an internship for academic credit. If students do not have a 2.5 GPA or better, they must successfully complete a noncredit internship and take three additional semester hours of MSCM electives. The maximum number of internship hours that may be applied toward a Mass Communication major is three. Internships must be completed at Georgia College and may not be completed while taking any other course.

Mass Communication majors must earn a C or better in all MSCM courses that count toward their major.

Students who are found guilty of misconduct at the university level, including but not limited to cheating or plagiarism, will not be allowed to remain in the major.

Total Credit Hours: 120