MSCM 3352 Writing for Advertising & PR

Prerequisite: MSCM 2201, MSCM 2205, MATH 1401, all with grade of C or better. Corequisite: MSCM 3306. Explores the importance of writing in public relations, advertising, and media relations. Types of writing include news releases, public service announcements, speeches, fact sheets, commercials, internal publications, multimedia briefs, and annual reports.