Undergraduate Catalog 2019-2021

MKTG 3176 LGBTQ+ Marketing

This course provides a basic introduction to foundational concepts in Marketing and combines that with an understanding of the complexity of the LGBTQ+ subpopulation, with a primary focus on the U.S. market. That knowledge is then utilized to create and present an integrated marketing communications strategy for a pitch focused on an LGBTQ target.

Credits

3