Undergraduate Catalog 2019-2021

MKTG 3162 Consumer Behavior

Prerequisite: "C" or better in MKTG 3161. A study of the consumer decision making process and the factors which influence it. Psychological, sociological, economic and cultural anthropological factors are examined. Their impact on marketing formulation, both domestic and international, is emphasized.

Credits

3

Distribution

MKTG

Notes

MKTG