MSCM 3306 MSCM Theory & Research

Prerequisite: MSCM 2201 and MSCM 2205 and MATH 2600 with grades of C or better. This course will introduce students to the theoretical principles and key research methods used in qualitative and quantitative mass communication research. Emphasis is placed on the development of skills in conducting research, data analysis, report writing and critically evaluating research.