Undergraduate Catalog 2012-2013

Mass Communication

Mary Jean Land, Chair and Professor

Professor: Ginger Carter Miller

Assistant Professors: Kristin English, Macon McGinley, Stephen Price

Lecturer: Angela Criscoe and Pate McMichael

Department Contact Information:

Georgia College

Mass Communication

Campus Box 32

Milledgeville, GA 31061

478-445-8260

Mass Communication Website

Chair, Mary Jean Land, maryjean.land@gcsu.edu

Senior Secretary, Tommie Benton, tommie.benton@gcsu.edu

Mission

The major in Mass Communication provides students with information and guidance to master the theory and practical applications of mass media. The mass communication major offers instruction in researching, writing, producing, and disseminating information through the mass media.  Mass communication majors choose a concentration in print, advertising, public relations, or broadcast and electronic media. This experience prepares students for careers in newspaper, radio, television, advertising, publications, internet, and many other communication fields.

Student Success

Earning a college degree is a significant milestone in one's life and requires tremendous effort. To enable students to achieve this goal, the faculty has developed a comprehensive program to help further each student's success. Our curriculum is designed to prepare graduates who are independent professional communicators with strong professional, research, theoretical, and critical thinking skills.  It is the desire of the faculty and department to produce graduates who are capable of meeting the high standards of a constantly evolving world of media. Freshman students are required to enroll in MSCM 0001 Mass Communication Freshman Seminar. This course provides students an overview about their chosen major in mass communication. It strives to expose freshman students to many of the university's resources, university and departmental policies and procedures, opportunities for advancement, and extra-curricular opportunities.

Once accepted into the mass communication major, students are required to complete three university practicums in order to be eligible for graduation. The practicum experience is designed to provide students with practical application of their skills within an area of Mass Communication. Students receive one hour of academic credit resulting in a letter grade assigned by their practicum supervisor. Practicums are completed on-campus; requirements, hours, and duties vary.

MSCM students are all required to complete one off-campus internship within the field of Mass Communication in their final year of study to be eligible for graduation. The internship experience is designed to provide MSCM students with practical application of their knowledge and skills in a professional setting. Students receive three hours of academic credit resulting in a letter grade assigned by the internship coordinator. Students are responsible for arranging their own internship with assistance from faculty and the Career Center.

Career Information

The major in Mass Communication provides a varied background suitable for employment in any field of communication. Mass Communication majors may concentrate in one or more of four areas: (1) public relations, (2) advertising, (3) journalism, or (4) broadcast and electronic media. Graduates are inclined to pursue employment opportunities with newspapers, radio or television stations, production companies and Internet design firms. Many Mass Communication graduates also become leaders in the fields of advertising, public relations and marketing. In particular, the Mass Communication major prepares students to work with the mass media.

Miscellaneous

Extracurricular Activities in Mass Communication:

The Colonnade, WGUR 88.9 FM Radio, GCTV News, Public Relations Student Society of America (PRSSA), Bobcat Media Productions