MKTG 3174 Fashion Merchandising and Mktg

Prerequisite: MKTG 3161. Fashion is part of our everyday lives. From our choices in clothing and hairstyles to vehicles and cuisine, fashion is not only an omnipresent force in society and culture, but it is a big business with significant economic impact. The purpose of this course is to provide students with a broad overview of the fashion merchandising and marketing field. Students will acquire transferable knowledge and skills in the areas of the history of fashion, the evolution and movement of fashion, fashion forecasting, the business of fashion, and marketing mix.