Undergraduate Catalog 2019-2021

MSCM 3364 Advertising Planning & Buying

Prerequisites: MSCM 3306 and MSCM 3352 with a grade of C or better. This course provides an introduction to strategic media planning and buying for advertising campaigns, the process used to place messages in media to effectively and efficiently reach the target audience.

Credits

3

Distribution

MSCM

Notes

MSCM