MKTG 6683 Prod Dev & Promot Strategies

This course will provide an overview of the marketing mix, a marketing plan, and specifically the product/service development that will be the focus of the business plan developed throughout the Masters in Business Administration or non-business majors program. Topics of study include the Four P's of Marketing, with emphasis placed specifically on Product, the bundle of attributes given in a marketing exchange and the development of an integrated Marketing Communications (IMC) plan.