BUAD 6611 Comm & the Business Plan

The course presents contemporary management writing in seminar format to give students practical skills for effective writing. Enhancement of communication skills, particularly writing skill, and theories that lead to more persuasive, professional performance will be an integral part of the course. Writing is both a market skill and a gatekeeper. This course will help students develop their writing skill to a level sufficient to allow them to easily and effectively tackle communication challenges as required to both secure employment and promotions as their careers mature.